areal böhler – düsseldorf
June 26–28, 2027
300 exhibitors
450 brands
get together
tickets are
coming soon
first order
H2/2027
Trends Up West is the curated meeting point for interior and lifestyle products in the Western region and the first order date for the second half of the year. For three days, strong brands and newcomers present their collections at AREAL BÖHLER across the segments home, deco & fashion, gift & paper, cook, eat & drink, as well as outdoor & living.
As an open boutique event with a marketplace-style atmosphere, Trends Up West brings together brands and manufacturers with retailers and buyers to discover high-performing product ranges, place orders, and gain fresh inspiration for their business. Authentic, personal, and driven by a strong sense of community, it remains an event created by the industry, for the industry.
The partner format “Donkey Talks”—an initiative by Donkey that has been bringing together creative minds, brands, and entrepreneurs for 26 editions—will kick off further substantive exchange as part of Trends Up West in 2026.
On Saturday, June 27, at 5 p.m., the following will discuss the topic “What’s Next? What Creative Minds Are Doing Now!” in the pump room of the Old Forge Hall:
Hosted by Donkey Managing Director Florian Berger and Sascha Tapken, Home. Made. Storys.Moderiert von Donkey-Geschäftsführer Florian Berger und Sascha Tapken, Home. Made. Storys.
This industry thrives on people who, with passion, courage, and creativity, create products that mean something.
We introduce them in our “TUW Heroes” category—authentic, personal, and sharing the stories behind the brands. We kick things off with two founders who share a common bond: the courage to build something from scratch.
Khadem Hossini launched chic.mic with 48 greeting cards printed on pearlescent cardstock. Christian Schmidt found his path through a series of particularly boring doormats. For Dr. Christina Jagla, the driving force is the pursuit of enjoyment. And for Meike Marie Buchholz, there is no compromising when it comes to color.
3
days
450
brands
15.600
qm area
>4.100
visitors
“In its current form, Trends Up West felt incredibly coherent and inspiring this summer. The Böhler site once again proved to be truly worth the trip – a place full of atmosphere that breathes creative diversity. Especially in times full of new opportunities, this setting offers a wonderful source of inspiration for the specialist and creative retail trade. Those who use the showcased diversity as an impulse can create genuine renewal here – bold, different, and full of possibilities. We are grateful to be a part of it.”
“We exhibited at Trends Up West for the first time in 2025 and are very satisfied with the results – on every level. We were able to reach our target audience perfectly and gained dozens of new customers in the Cologne/Düsseldorf/Ruhr area. But the trade fair itself was also extremely pleasant. Starting with relaxed set-up and dismantling with short distances and uncomplicated hall staff, through the very comfortable atmosphere, the well-curated exhibitor mix, and the genuinely good exhibitor catering, all the way to fast and precise communication with the organisers.”
“We’re excited to be part of this innovative event! TUW creates genuinely good connections: inspiring exhibitors, a great location and a smart concept – the perfect industry meet-up.
What we especially love is that it takes place in one of the most dynamic regions for retail and lifestyle – a place full of potential that we want to help shape. For us at GIFT COMPANY, one thing is clear: this is an event you simply have to be part of!”
“We took part in Trends Up West for the first time with our brand MeterMorphosen and are thrilled by the flair, visitor traffic and freshness of this fair! The organizers really nailed it: a cool brick industrial location, the right professional buyers in attendance, and everyone looked after with high-quality catering.
Finally, something is happening again in NRW! Slightly smaller and more personal – that’s what the future of trade fairs looks like. The spontaneous layout without strict product group clustering also proved to be a real strength: it encourages visitors to experience the fair as a whole instead of only focusing on selected sections.”
“TUW is truly a young and fresh event format. We also felt this positive spirit among the visitors. The conversations were very interesting and motivating – both with existing and new customers.
TUW offers an attractive platform for the NRW region with a well-balanced mix of exhibitors. We are happy to be part of it and are already looking forward to next year.”
“Once again this year, Trends Up West was a great success for us. Despite economically challenging times and a cautious market mood, the atmosphere at the fair was consistently positive. Conversations with retailers were open, engaged and inspiring – it was simply fun to be part of this industry event.
For us at Modulare, taking part was absolutely worth it: new contacts, valuable feedback and a tangible appreciation for good design.”
“Our products deserve to be experienced live: talking in person, meeting face-to-face, discussing and negotiating – there’s nothing better or more appreciative. That’s exactly why we decided to take part in Trends Up West.
We very much hope this event will establish itself as a fixture in the calendar and continue to grow in visibility. One thing is certain: we’ll definitely be back again next year.”
“The TRENDS UP WEST, with its distinctive concept in a truly special location, has become one of our favourite events. Customers and colleagues alike appreciate the relaxed atmosphere, the venue and the sense of togetherness. We’re delighted to be part of the TRENDS UP WEST experience again.”
“The Trends Up West has established itself as a key trade fair in our industry. Its innovative concept and unique location provide the ideal platform for engaging with customers.”
“The positive feedback convinced us to take this event to an even more professional level as a regular fixture. And the most important thing remains: it’s an event created by peers, for peers.”
