areal böhler – düsseldorf
June 26–28, 2027
300 exhibitors
450 brands
get together
tickets are
coming soon
first order
H2/2027
Trends Up West is the curated meeting point for interior and lifestyle products in the Western region and the first order date for the second half of the year. For three days, strong brands and newcomers present their collections at AREAL BÖHLER across the segments home, deco & fashion, gift & paper, cook, eat & drink, as well as outdoor & living.
As an open boutique event with a marketplace-style atmosphere, Trends Up West brings together brands and manufacturers with retailers and buyers to discover high-performing product ranges, place orders, and gain fresh inspiration for their business. Authentic, personal, and driven by a strong sense of community, it remains an event created by the industry, for the industry.
The partner format “Donkey Talks”—an initiative by Donkey that has been bringing together creative minds, brands, and entrepreneurs for 26 editions—will kick off further substantive exchange as part of Trends Up West in 2026.
On Saturday, June 27, at 5 p.m., the following will discuss the topic “What’s Next? What Creative Minds Are Doing Now!” in the pump room of the Old Forge Hall:
Hosted by Donkey Managing Director Florian Berger and Sascha Tapken, Home. Made. Storys.Moderiert von Donkey-Geschäftsführer Florian Berger und Sascha Tapken, Home. Made. Storys.
This industry thrives on people who, with passion, courage, and creativity, create products that mean something.
We introduce them in our “TUW Heroes” category—authentic, personal, and sharing the stories behind the brands. We kick things off with two founders who share a common bond: the courage to build something from scratch.
Khadem Hossini launched chic.mic with 48 greeting cards printed on pearlescent cardstock. Christian Schmidt found his path through a series of particularly boring doormats. For Dr. Christina Jagla, the driving force is the pursuit of enjoyment. And for Meike Marie Buchholz, there is no compromising when it comes to color.
3
days
450
brands
15.600
qm area
>4.100
visitors
