{"id":8053,"date":"2026-06-12T13:40:02","date_gmt":"2026-06-12T11:40:02","guid":{"rendered":"https:\/\/trendsupwest.com\/heroes\/"},"modified":"2026-06-25T14:07:24","modified_gmt":"2026-06-25T12:07:24","slug":"heroes","status":"publish","type":"page","link":"https:\/\/trendsupwest.com\/en\/heroes\/","title":{"rendered":"Heroes"},"content":{"rendered":"\t\t
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Trends Up West 2026 – Areal B\u00f6hler, D\u00fcsseldorf<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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TUW Heroes.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The people behind the brands \u2013 exhibitors share their passion, their drive, and what brings them to TUW.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brightening up the world with courage and 48 greeting cards...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Khadem und Sarah <\/span>Hossini von chic.mic<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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48 greeting cards on pearlescent cardstock. That was the beginning. <\/p>

A small product that set an entire community in motion in a Thai village. Driven by the desire to bring something beautiful into the world, Khadem develops new ideas together with his daughter Sarah\u2014sometimes arguing over them until they are perfect\u2014and travels the globe in search of inspiration. <\/p>

A conversation about courage in difficult times, the passion behind every product\u2014and why a buyer once said that absolutely no one needed coffee cups to go.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tRead the interview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Floor mats, colors, and a merchant\u2019s word of honor\u2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Christian Schmidt from Gift Company<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Some products change everything. For Christian Schmidt, it was doormats. When he walked past a row of particularly dull examples in a Hamburg stairwell in the early 1990s, he had no idea that they would lead to one of the Gift Company\u2019s first major successes. <\/p>

Today, 35 years later, the company ranks among the best-known providers of home accessories and gift items. In this HEROES interview, the founder and managing director discusses his early adventures in Asia, the role of color as a recipe for success, economic setbacks, major product hits, and why\u2014to this day\u2014a Hamburg merchant\u2019s word of honor means more to him than many a formal contract. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Enjoyment is a key driving force for me.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Dr. Christina Jaglas von Dr. Jaglas<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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From medieval monastic elixirs to non-alcoholic, Riesling-based mulled wine: at Dr. Jaglas, centuries-old recipes meet modern drinking culture. While the family pharmacy has its roots in the Bergisches Land region, pharmacist Dr. Christina Jagla drives the ongoing development of her lifestyle brand\u2014founded ten years ago\u2014from her base in Berlin. In this interview, she explains why, for her, the experience of enjoyment is about far more than just a drink. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tRead the interview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Trends Up West 2026 – Areal B\u00f6hler, D\u00fcsseldorf TUW Heroes. The people behind the brands \u2013 exhibitors share their passion, their drive, and what brings them to TUW. Brightening up the world with courage and 48 greeting cards… Khadem und Sarah Hossini von chic.mic 48 greeting cards on pearlescent cardstock. That was the beginning. A […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-8053","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/trendsupwest.com\/en\/wp-json\/wp\/v2\/pages\/8053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trendsupwest.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trendsupwest.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trendsupwest.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trendsupwest.com\/en\/wp-json\/wp\/v2\/comments?post=8053"}],"version-history":[{"count":5,"href":"https:\/\/trendsupwest.com\/en\/wp-json\/wp\/v2\/pages\/8053\/revisions"}],"predecessor-version":[{"id":8151,"href":"https:\/\/trendsupwest.com\/en\/wp-json\/wp\/v2\/pages\/8053\/revisions\/8151"}],"wp:attachment":[{"href":"https:\/\/trendsupwest.com\/en\/wp-json\/wp\/v2\/media?parent=8053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}